“A Comparative Study to Assess Effects of Social Media (Facebook) on Academic Performance among Extrovert and Introvert Personality Females of Government Medical University Student aged (18 – 25)”

Abstract

A Comparative study to assess the effects of Social Media (Facebook) on academic performance among extrovert introvert female final year students of Medical Technology Department at Jinnah Sindh Medical University aged (18 – 25).
Background: Facebook was founded by Mark Zuckerberg in 2004 while he was a student at Harvard University. Until 2006, Facebook allowed anyone over the age of 13 with a valid email address nowadays, Facebook is the world's largest social network with more than 1 billion users worldwide. The use of the Internet, such as Facebook, affects the learning of the majority of students as it prevents them from devoting valuable time to academic aspiration. Some students reported being able to control how long they used Internet programs, but most said they didn't know when to stop.
Question: How Extreme Facebook Usage is affecting Academic Performance of Extroverts and Introverts Student?
Objectives:
• To assess the extrovert and introvert personality, social media (Facebook) usage and its effects on academic performance of female students of Medical Technology Department?
• To find out the association between effects of Facebook on academic performance among introvert and extrovert female students of Medical Technology department (Final year) at Jinnah Sindh Medical University.
Methodology: The study was comparative in nature. This was a qualitative research. Convenient sampling method was used for data collection. This study was conducted at Jinnah Sindh Medical University Undergraduate (Final year) Extroverts and Introverts Student aged 18 – 25. The sample consisted of total 62 Student Out of which 33 Extroverts Student and 29 Introverts Student. The sample was taken by using Online Questionnaire. The questionnaire consisted of a total 25 Question out which 5 Questions were Demographic 8 questions for Personality Assessment by using Introversion Scale, 4 Questions for Facebook Usage by using Bergan Facebook Addiction Scale and 8 questions for Academic Performance Assessment by using Academic Life Assessment Scale. 5 point Likert Scale was Used. Chi square test and Independent sample t-test were used to analyse data on SPSS.
Result:
Extrovert females were more addicted then introvert females and due to Facebook addiction academic performance of extrovert females were more affected as compare to introvert females.
Conclusion : Through this study it is concluded that extroverts are more addicted to Facebook as they like socialization for the purpose of entertainment , sharing their ideas and pictures with others they are using Facebook where they wasting a lot of time which is affecting their Academic performance and introverts are less interested in socialization , sharing pictures and ideas , making friends so they are more conscious towards their grades and has low time duration on Facebook that’s why they are less addicted and their academic performance is less affected as compare to extroverts.