Changing Political Behaviors: A Comparative Study of Elections 2013-2018 Multan-District

Abstract

This report presents a comparative analysis of political behaviors in Multan District during the 2013 and 2018 general elections, revealing both significant shifts and underlying continuities. The period witnessed a notable realignment of political power, with the Pakistan Muslim League-Nawaz (PML-N) dominating in 2013 and the Pakistan Tehreek-e-Insaf (PTI) emerging as the leading force in 2018, mirroring broader national trends. Voter motivations among the educated youth in Multan demonstrated an evolution towards issue-based and performance-driven choices, moving beyond traditional communal ties. Campaign strategies adapted to incorporate digital platforms more extensively, reflecting a technologically advancing electorate. However, persistent challenges related to electoral integrity, security, and media freedom continued to influence the political landscape, raising questions about the fairness and transparency of the electoral process. The study highlights the complex interplay of social, political, and technological factors shaping democratic participation in a crucial region of Pakistan.